You’ve likely felt it: that uncanny sense that your phone is eavesdropping or that the Internet is feeding you exactly what you love and everything you hate. We call it the Algorithm; the thing that decides what we see, who we talk to, and what we believe. The algorithm isn’t a single entity; it’s a hyper-focused, data-driven librarian with one specific goal: to keep you engaged longer and longer so the company can make more money. By treating your attention as a currency, platforms have built sophisticated engines that don’t just show you content; they predict your future behavior. Here is how the world’s biggest digital companies are shaping your worldview.
We live in a moment in time defined by connectivity, which also means we live in a time defined by unwanted correspondence. It’s never been easier to reach you by phone, email, and even social media—even when you don’t want to be reached. Today, we’re talking about how social media, in particular, presents opportunities for scammers to target you and your loved ones.
Artificial intelligence is a hot topic nowadays, making data an even more valuable resource. After all, AI platforms rely on data to function. Due to this, many platforms and services collect data from their users to feed these algorithms. LinkedIn was recently discovered to have started doing so—by default—without informing users or updating its terms of service.
In both business and personal life, Facebook and other social media platforms have become a pretty fundamental part of how people do things. Not only do we keep in touch with our friends and families, we manage our business’ reputations through these accounts.